From women for women

Feel happy and loved with our bikinis and clothing

The Cwtch was born out of the idea of two friends, Alice and Liliana, passionate about fashion and caring about sustainability and the environment. That’s why our bikinis are made entirely from ocean and landfill waste, reducing the global warming impact and turning waste problems into fashions.

The Cwtch has no literally translation in any languages. It’s an emotionally significant embrace and an intrinsically Welsh word that evokes a sense of home. It’s a loving cuddle, especially one that makes someone feel very happy and safe. And each pieces is created for accentuating the beauty of the female body to make women feel happy and loved in our bikinis and clothes. Our products are entirely Made in Italy: the aim is to increase the brand value, combining the iconic Italian tradition with technology and innovation.